About Us

We believe the essential components to optimal Healthcare are:

Value
The quality of a healthcare service in relation to the total price paid for the service by care purchasers.

Copyright 2014 Healthcare Financial Management Association. All rights reserved. Price Transparency in Health Care Report from the HFMA Price Transparency Task Force

Price transparency
In health care, readily available information on the price of healthcare services that, together with other information, helps define the value of those services and enables patients and other care purchasers to identify, compare, and choose providers that offer the desired level of value.

Copyright 2014 Healthcare Financial Management Association. All rights reserved. Price Transparency in Health Care Report from the HFMA Price Transparency Task Force

Access/Choice
The patient’s right to see their provider of choice without restriction and unnecessary barriers.

Healthcare has become big business and is riddled with conflicts of interest that perpetuate the status quo of our existing flawed and increasingly expensive healthcare model. Our mission is to Educate the public regarding these conflicts of interest, Advocate for cost transparency and patient access, and promote Change through innovative alternative methods of achieving value based care.